Linqia partners with industry leaders across the digital advertising ecosystem.
The Linqia Intelligence Suite allows marketers to assess their influencer marketing campaign’s ROI and ad effectiveness.
As an industry first, brands and agencies can now directly measure the impact of a campaign to justify their influencer marketing spend across brand awareness, ad creative impact, consideration, purchase intent, offline store visits, in-store sales, TV tune-in and likelihood to recommend.
The Linqia Intelligence Suite is comprised of industry leaders that provide measurement in a number of areas, including:
Dynata – Ad Creative Impact
Evaluate key metrics such as brand awareness, product recall, purchase intent and consideration against consumers
IRI – Sales Lift
Measure the amount of sales by those who see your Linqia ad, as well as additional metrics including audience segment performance, buyer profile analysis and optimal frequency
Discover the impact on store traffic after a consumer engages with Linqia content, and also receive additional insights into demographic, geographic, and other dynamics
Samba TV – TV Tune-In
Learn the impact of a campaign’s effectiveness on whether your target audience tuned in to watch your event or TV show