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“We are honored to be named a finalist in five categories at the 13th annual Stevie Awards for Women in Business. Our team has worked extremely hard over the past few years to build Linqia into what it is today – the only influencer marketing provider that enables national brands to see the true ROI of influencer marketing with a pay-for-performance pricing model.”
How McCormick Approaches their Influencer Strategy with Social Listening and Authenticity In our latest session of “Under the Influence,” Denise Vitola sat down with Valda Coryat, VP of North America Marketing for Condiments and Sauces at McCormick to discuss how they are leveraging influencer partnerships. A few key takeaways: Maybe the most surprising takeaway? Consumers […]
What Alcohol Brands Need to Know About TikTok Paid Ads TikTok recently announced that alcohol brands can now officially execute paid ads. This opens up hugely valuable opportunities for influencer collaborations with your alcohol brands, but navigating the approvals process can be complex and confusing. Here’s a few things you need to know before setting […]
Linqia launches the VFX Creator Network to give customers immersive, standout content for their audiences In the world of doom scrolling and revenge procrastination, viewers are barraged with a sea of sameness: Get Ready with Me (GRWM) videos, dance trends, POVs, and more. Their feeds are flooded with product testimonials, and brands chasing trends long […]
The Linqia team recently returned from the Cannes Lions International Festival of Creativity. The rosé was flowing and the yachts were a plenty! But beyond the fun was an endless stream of valuable content with panels consisting of some of the most impressive marketers we’ve had the honor of meeting. Here are our top five […]
Automatically convert creator-generated content into dynamic digital ad assets that can be served across all digital media channels NEW YORK, May 23, 2024 — Clinch, the leader in dynamic ad serving & personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today a new strategic partnership with Linqia, the premier influencer marketing partner for the […]
On September 20th, we gathered on the sunny terrace of NeueHouse Venice Beach for our How to Win on TikTok event. It was a morning filled with yummy breakfast treats and invaluable creator insights. 🌞☕ Our discussions on creator partnerships and influencer marketing provided diverse perspectives from industry experts. Here are some key takeaways: 1️⃣ […]
The Federal Trade Commission (FTC) recently updated its disclosure guidelines, something they hadn’t done since 2009. If you work in the influencer marketing industry, that’s a lifetime of change since the last update, so this was a big deal. Whether you’re an influencer, marketer, or brand, understanding these guidelines is crucial to navigate the ever-evolving […]
Linqia’s launch of Fill the Feed offers brands a cost-efficient, high-quality solution for creator generated content that can be used for all digital marketing channels Linqia, the calm in the chaotic sea of influencer marketing, today announced their newest offering, Fill The Feed, which offers a fast and cost-efficient solution for companies to generate branded creative […]
Did you know that TikTok has over 1 billion users worldwide, with 150 million of them in the US alone? Linqia is an official TikTok Marketing Partner, and as our recent data release shows, the number of TikTok campaigns executed by Linqia partners doubled from 2021 to 2022. TikTok is constantly changing, and we’ve got […]
Whether you are working with influencers or just posting on your organic social feed, the music you use must have proper licensing. We are seeing the music industry crack down on brands, especially as TikTok sound on content has exploded over the last few years and its impact on the music industry intensifies. As a […]
Las Vegas was bustling for the inaugural Creator Economy Live conference, with a powerhouse lineup of brand marketers speaking on key topics the industry is hungry to drive further education. The 24 hour event had many learnings and insights, and while we will dive into the top 10 here, before we start the list it’s […]
