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The Ad Age Creator Summit 2023 brought together marketing experts, influencers, and industry leaders to talk about the newest trends and best practices in creator marketing. The jam-packed agenda included highlights such as: the role of AI in influencer marketing, a session with lifestyle creator, @Tinx, a conversation around creator equity, and the rise of […]
The number of inspiring black creators grows every day, but there is still a wide gap in the quantity of black creators showing up in brand partnerships. Here are 10 black influencers that Linqians are inspired by, and encourage everyone to follow. Tabitha Brown (@iamtabithabrown) Tabitha Brown is a mom, actress, writer and social […]
Linqia now offers brand marketers direct access to the TikTok Creator Marketplace, providing first-party data and robust analytics SAN FRANCISCO (October 18, 2022)—Linqia, the calm in the chaotic sea of influencer marketing, today announced that the company has been named an Official TikTok Marketing Partner. The partnership lets Linqia directly integrate with the TikTok Creator […]
Keith Bendes, Vice President of Strategy at Linqia, speaks about how brands can successfully scale using influencer marketing.
VP of Strategy at Linqia, Keith is a leading voice in the intersection of marketing and technology.
20 Hispanic Influencers to Follow Today Happy Hispanic Heritage Month! To celebrate diversity and inclusion, we’re featuring 20 of our favorite Hispanic influencers that you should follow today. At Linqia, we support diversity in influencer marketing and believe that every campaign should include diversity. Enjoy the list and show these influencers some love! The Dressy […]
Marketing with Stories; Consumer Usage and Best Practices for Organic Stories, Influencer Partnerships and Paid Advertising
12 Upcoming Trends In Influencer Marketing
“Linqia influencers are one of the top sources of quality traffic to our promotional pages. We recently sent an email survey to a list that was created through Linqia’s influencer marketing program and got a 50% response rate.”
Linqia’s influencer marketing program delivered stronger results than traditional shopper marketing tactics including FSIs, print and TV.
“Linqia has run thousands of results-driven programs for leading and emerging brands alike, using our proprietary algorithms to surface insights and drive repeatable, predictable results,” said Jon Pollack, VP of Product for Linqia. “Because influencers and their audiences are so dynamic, Linqia uses machine learning to identify patterns that can predict an influencer’s success and their affinity for brands. I’m excited to join Linqia’s team because they are bringing the scale and performance capabilities of AI to influencer marketing in a way that’s never been done before.”
“We are honored and humbled by the results of the 13th annual Stevie Awards for Women in Business. Winning Company of the Year is a true testament of our team’s drive to build Linqia into the strong, reputable company it is today. Our Gold and Silver awards for Campaign of the Year in three categories also proved that our performance-based business model is empowering national brands to realize the true business value of influencer marketing.”
