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Influencer marketing is entering a new chapter. It is now a highly sophisticated marketing strategy. For years, influencer marketing was synonymous with Instagram, but that’s no longer the case with the rise of TikTok and social media usage across all platforms hitting an all-time high. To meet those demands, marketers need to partner with an […]
What Instagram Guides Means for Influencer Marketing? By Keith Bendes, Head of Brand Partnerships Instagram recently announced its latest feature – Guides. It has big implications for brands and the influencer marketing industry in general. What are Instagram Guides? Guides are basically long form content on Instagram, about either: Places you’ve been, Posts you’ve made, […]
The 2021 Influencer Marketing Cheat Sheet The opportunity for influencer marketing to continue its meteoric rise into the mainstream is bigger than ever – because it works! In fact, a recent Tomoson study found that businesses are making $6.50 for every $1 spent on influencers, with the top 13% earning $20 or more! Given all […]
What Does Instagram Reels Mean for Influencer Marketing? Instagram Reels, TikTok’s biggest rival, just launched in the U.S. to millions of users! Instagram has been beta testing Instagram Reels internationally in countries including, Germany, India, Brazil and France leading up to this big launch, and is now live in over 50 countries with 1.5+ Billion […]
Survey Results from Leading Marketers on How the Pandemic Has Shifted Strategies and Plans Marketers had to shift plans with the rise of COVID-19. New creative had to be created to go live in days, not months, and the media mix was evaluated and adjusted. Now, months into the pandemic, we wanted to hear from […]
As a nation we’ve been through wars, hurricanes, and recessions. But these past few weeks, with the sudden advent of the novel coronavirus, everything has been turned upside down. On the business side of things, we’ve never seen consumer behavior change so drastically overnight, creating a completely new reality. At Linqia, we’re constantly tracking trends […]
Influencer marketing is no longer the hot young thing making a splash on the party scene. It’s a more mature, savvier grown-up now, with the know-how and skills to help brand’s connect in meaningful ways with any demographic they want. In fact, nearly 60% of marketers say they are going to increase their influencer marketing […]
The 2020 Influencer Marketing Playbook You’ve probably run at least one or two influencer marketing campaigns by this time, but even if you haven’t, this guide will help you plan your upcoming campaigns for 2020 and beyond. This playbook lays out 6 steps that will help you strategize and execute influencer marketing campaigns based on […]
Sponsored by Linqia, Report Provides Tools and Tips for Brands and Agencies to Successfully Run Modern Influencer Marketing Strategy SAN FRANCISCO, MAY 29, 2019 – “The Power of Influence” report, an overview on the state of influencer marketing from research firm Altimeter, recommends brands spend 25 percent of digital marketing budgets on influencer marketing, an […]
66% of marketers surveyed ran more than three campaigns last year and 42% have an always-on approach to influencer marketing San Francisco, CA, April 03, 2019 — Linqia, the performance-based influencer marketing company, today released The State of Influencer Marketing 2019 report, its survey of marketers on how brands and agencies are using influencer marketing and how […]
92% of marketers found influencer marketing effective in 2017; Influencer content is making a cross-channel impact as industry matures SAN FRANCISCO, CA (PRWEB) DECEMBER 4, 2017 – Linqia, a leader in performance content marketing technology, today released the results of The State of Influencer Marketing 2018, a survey of 181 marketers on how brands and […]
78% cite determining ROI as their top challenge in 2017; 50% of marketers report performance-based pricing models are the most effective according to new Linqia survey SAN FRANCISCO, CA (PRWEB) NOVEMBER 30, 2016 – Linqia, the first performance-based influencer marketing platform, today released the results of The State of Influencer Marketing 2017, a survey designed […]
