Linqia Maintains 150% Year/Year Growth while Remaining Profitable
“A McKinsey study found that WOM-inspired marketing produces 37% greater customer retention and twice the amount of sales when compared to traditional paid advertising.”
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118 search results for: influencer marketing
Saputo
Saputo’s Stella® Cheese reached 35M consumers with 2,500+ pieces of original influencer content
Aurobindo Pharma
Linqia influencers created 1,500+ pieces of engaging content about Aurobindo Pharma’s Natrol
Herdez
Linqia drove over 22,000 influenced consumers to Herdez’s #MisPosadas page
Key Insights from SXSW 2024
We’re thrilled to share the highlights of our time in Austin this year at SXSW! The event was a whirlwind of excitement and innovation, with fascinating discussions and thought-provoking sessions around every corner. Here’s a snapshot of our key takeaways: 🌟 The creator economy is bigger than ever: Creator marketing took center stage at SXSW. […]
Is Snoop to blame for Solo Stove CEO ousting?
There’s been a lot of buzz online the last week about the ousting of the Solo Stove CEO, with many publications and people pointing to the failure of the Snoop Dogg partnership to drive sales for the company. Some are going as far as saying this is proof that influencers don’t move the needle for […]
How Creator Content is Moving Beyond the Walls of Social
Creator content is breaking into new frontiers beyond social media, as brands start using content across their entire marketing ecosystem like programmatic display, digital out of home, online video, and even CTV. Wondering how 9×16 style content from TikTok, Reels, and Shorts can make it to the big screen? Check out these three primary ways […]
Top 5 Social Media learnings from a H1 2023
The first six months of 2023 brought a slurry of activity from the top social media platforms. Let’s break down the top 5 learnings and the news stories that drove them. Top Learnings 1. Paid social is here to stay. Twitter kicked it off with Blue Verified, and soon everyone else followed suit. Meta introduced […]
10 Takeaways from Mediapost CPG Insider Summit
Linqia was on site last week at Mediapost’s CPG Brand Insider Summit for a fun three days of action and insights with brand, agency and platform leaders across the CPG industry. We heard from Danone on their breakthrough nepo babies campaign, Liquid Death on how they broke the internet with some rocking grandmas, and Aspirin’s […]
How to run sponsored posts
7 key lessons for brands that want to run sponsored social-media posts during a crisis without appearing tone deaf, according to an influencer-marketing exec
