What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok

As a marketer, staying up-to-date with the latest marketing channels and platforms is crucial. Lemon8 App, a social media platform owned by ByteDance and designed to compete with Instagram, has been generating buzz lately thanks to its connection with TikTok. In a recent article by Digiday, industry experts, including our own Keith Bendes, share their thoughts on Lemon8’s current state and its potential for the future. Read on to learn more about what this app could offer for brands and marketers.