Why Sports Leagues Are Betting Big On Influencer Marketing

Sports leagues have some of the most influential people in the world attached to them. Of course, I’m talking about the athletes who have millions and millions of fans—in real life and on social media.

It wouldn’t be far-fetched to say these leagues don’t need to work with everyday social influencers the way most brands do because their “employees” are as influential as they come. Then why in recent years have leagues like the NFL, NBA and others increasingly bet on influencers to stay culturally relevant?