Brands want to collaborate with ‘on the street’ creators—how one influencer agency is responding

The booming online popularity of “on the street” interviews has given rise to a growing class of creators who have attracted thousands, or even millions, of followers by approaching strangers to ask about everything from the song they’re currently streaming to the amount they spend on rent. And now, influencer marketing agency Linqia is developing a network of these influential interviewers to help brands tap into the thriving “on the street” genre.