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How One Agency is Reimagining How Influencer Marketing Drives Results

One influencer agency based out of San Francisco, Linqia, has built a proven framework to help brands scale their influencer strategies and show meaningful

Creator Economy Trends to Watch in 2025

In this report, eMarketer quotes Linqia’s State of the Influencer Marketing data to speak to 2025 creator trends, and how it will be a

Measuring creator and influencer marketing campaigns—everything brands should know

As brands increase their creator marketing investments, they are scrutinizing their returns more than ever. Many advertisers are struggling to prove out the return on

How influencer shops and agencies are adding content studios to boost production speed, revenue

In recent months, several influencer shops and agencies have built or expanded their content studios as they strive to keep pace with the speed

Linqia Launches VFX Creator Network To Transform Branded Content

With social media platforms filled with similar content styles, Linqia introduces a specialized network of Visual Effects (VFX) creators. Keith Bendes, Vice President of Strategy, explains how

Why Sports Leagues Are Betting Big On Influencer Marketing

Sports leagues have some of the most influential people in the world attached to them. Of course, I’m talking about the athletes who have

From Transactions to Trust: How Procurement Can Power Up Influencer Marketing

With spending on influencer marketing skyrocketing (the industry is estimated to be worth over $20BLN) and its integration into formalized procurement processes becoming increasingly

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators

According to a survey of 200 marketers by influencer agency Linqia, marketers increasingly prefer to work with influencers that have sizable follower counts — defined

How Ferrara brands like Nerds and Trolli use influencer marketing to boost awareness

Candy manufacturer Ferrara scored big with its Nerds Gummy Clusters ad during February’s big game, according to iSpot.tv. But that ad, which starred TikTok dancer

The influencer middle class is feeling the pain as marketers turn toward superstars

In a recent survey of 200 US enterprise marketers by the influencer firm Linqia, the agency found that between 2023 and 2024, the share of marketers

How Linqia’s Creator Council Is Turning Content Makers Into Brand Strategists

Influencers are no longer just pretty faces hawking products on Instagram. They’re becoming the brains behind the brands. With its new Creator Council, Linqia

How influencer marketing is moving into a more rigorous, metrics-driven era

Influencer marketing creates content at the speed of culture. Its power lies in its ability to speak to consumers directly across the funnel. As