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How One Agency is Reimagining How Influencer Marketing Drives Results
One influencer agency based out of San Francisco, Linqia, has built a proven framework to help brands scale their influencer strategies and show meaningful
Creator Economy Trends to Watch in 2025
In this report, eMarketer quotes Linqia’s State of the Influencer Marketing data to speak to 2025 creator trends, and how it will be a
Measuring creator and influencer marketing campaigns—everything brands should know
As brands increase their creator marketing investments, they are scrutinizing their returns more than ever. Many advertisers are struggling to prove out the return on
How influencer shops and agencies are adding content studios to boost production speed, revenue
In recent months, several influencer shops and agencies have built or expanded their content studios as they strive to keep pace with the speed
Linqia Launches VFX Creator Network To Transform Branded Content
With social media platforms filled with similar content styles, Linqia introduces a specialized network of Visual Effects (VFX) creators. Keith Bendes, Vice President of Strategy, explains how
Why Sports Leagues Are Betting Big On Influencer Marketing
Sports leagues have some of the most influential people in the world attached to them. Of course, I’m talking about the athletes who have
From Transactions to Trust: How Procurement Can Power Up Influencer Marketing
With spending on influencer marketing skyrocketing (the industry is estimated to be worth over $20BLN) and its integration into formalized procurement processes becoming increasingly
Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators
According to a survey of 200 marketers by influencer agency Linqia, marketers increasingly prefer to work with influencers that have sizable follower counts — defined
How Ferrara brands like Nerds and Trolli use influencer marketing to boost awareness
Candy manufacturer Ferrara scored big with its Nerds Gummy Clusters ad during February’s big game, according to iSpot.tv. But that ad, which starred TikTok dancer
The influencer middle class is feeling the pain as marketers turn toward superstars
In a recent survey of 200 US enterprise marketers by the influencer firm Linqia, the agency found that between 2023 and 2024, the share of marketers
How Linqia’s Creator Council Is Turning Content Makers Into Brand Strategists
Influencers are no longer just pretty faces hawking products on Instagram. They’re becoming the brains behind the brands. With its new Creator Council, Linqia
How influencer marketing is moving into a more rigorous, metrics-driven era
Influencer marketing creates content at the speed of culture. Its power lies in its ability to speak to consumers directly across the funnel. As