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From Transactions to Trust: How Procurement Can Power Up Influencer Marketing
With spending on influencer marketing skyrocketing (the industry is estimated to be worth over $20BLN) and its integration into formalized procurement processes becoming increasingly
Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators
According to a survey of 200 marketers by influencer agency Linqia, marketers increasingly prefer to work with influencers that have sizable follower counts — defined
How Ferrara brands like Nerds and Trolli use influencer marketing to boost awareness
Candy manufacturer Ferrara scored big with its Nerds Gummy Clusters ad during February’s big game, according to iSpot.tv. But that ad, which starred TikTok dancer
The influencer middle class is feeling the pain as marketers turn toward superstars
In a recent survey of 200 US enterprise marketers by the influencer firm Linqia, the agency found that between 2023 and 2024, the share of marketers
How influencer marketing is moving into a more rigorous, metrics-driven era
Influencer marketing creates content at the speed of culture. Its power lies in its ability to speak to consumers directly across the funnel. As
Brands want to collaborate with ‘on the street’ creators—how one influencer agency is responding
The booming online popularity of “on the street” interviews has given rise to a growing class of creators who have attracted thousands, or even
Linqia’s Healthcare Creator Network connects influencers with pharma brands
More and more, pharma companies are hoping to leverage the reach of healthcare influencers who hold sway over their thousands of followers. Now, influencer
What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok
As a marketer, staying up-to-date with the latest marketing channels and platforms is crucial. Lemon8 App, a social media platform owned by ByteDance and designed to compete
A Proven Framework for Measuring Influencer Marketing
Measurement is still the #1 challenge brands are facing with influencer marketing campaigns. Check out this Advertising Week feature developed in partnership with our very own Keith
Want a Taste of Lemon8? Here’s What Companies Need to Know
Downloads for TikTok’s sister app, Lemon8, surged in April. But small-business owners need to ask: Is this new app suited to their brand’s needs?
Can AI Help Influencer Marketing Campaigns Reach Their Full Potential?
Check out this CMSWire article about AI’s potential to boost influencer campaigns, and how Linqia detects fraud activity using AI.
15 Communications Pros Share Ways AI Is Impacting Their Work
AI is set to transform our industry by revolutionizing influencer identification, brief creation, content optimization, and performance tracking.
