How influencer shops and agencies are adding content studios to boost production speed, revenue

In recent months, several influencer shops and agencies have built or expanded their content studios as they strive to keep pace with the speed and scale that a robust social media strategy requires.

Why Sports Leagues Are Betting Big On Influencer Marketing

Sports leagues have some of the most influential people in the world attached to them. Of course, I'm talking about the athletes who have millions and millions of fans—in real life and on social media. It wouldn't be far-fetched to say…

From Transactions to Trust: How Procurement Can Power Up Influencer Marketing

With spending on influencer marketing skyrocketing (the industry is estimated to be worth over $20BLN) and its integration into formalized procurement processes becoming increasingly common, understanding how to navigate this unique channel…

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators

According to a survey of 200 marketers by influencer agency Linqia, marketers increasingly prefer to work with influencers that have sizable follower counts — defined as accounts with more than 500,000 followers. That’s causing some creators…

How Ferrara brands like Nerds and Trolli use influencer marketing to boost awareness

Candy manufacturer Ferrara scored big with its Nerds Gummy Clusters ad during February’s big game, according to iSpot.tv. But that ad, which starred TikTok dancer and mega-influencer Addison Rae, who had previously posted organically about…

The influencer middle class is feeling the pain as marketers turn toward superstars

In a recent survey of 200 US enterprise marketers by the influencer firm Linqia, the agency found that between 2023 and 2024, the share of marketers who planned to work with celebrity and mega influencers grew, while interest in working with…

How influencer marketing is moving into a more rigorous, metrics-driven era

Influencer marketing creates content at the speed of culture. Its power lies in its ability to speak to consumers directly across the funnel. As a result, influencer budgets and campaign parameters are expanding dramatically.

Brands want to collaborate with ‘on the street’ creators—how one influencer agency is responding

The booming online popularity of “on the street” interviews has given rise to a growing class of creators who have attracted thousands, or even millions, of followers by approaching strangers to ask about everything from the song they’re…

Linqia’s Healthcare Creator Network connects influencers with pharma brands

More and more, pharma companies are hoping to leverage the reach of healthcare influencers who hold sway over their thousands of followers. Now, influencer marketing platform Linqia has launched a marketing network that brings together healthcare…

What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok

As a marketer, staying up-to-date with the latest marketing channels and platforms is crucial. Lemon8 App, a social media platform owned by ByteDance and designed to compete with Instagram, has been generating buzz lately thanks to its connection…

A Proven Framework for Measuring Influencer Marketing

Measurement is still the #1 challenge brands are facing with influencer marketing campaigns. Check out this Advertising Week feature developed in partnership with our very own Keith Bendes. We have to go beyond vanity metrics as an industry…

Want a Taste of Lemon8? Here’s What Companies Need to Know

Downloads for TikTok's sister app, Lemon8, surged in April. But small-business owners need to ask: Is this new app suited to their brand's needs?