Takeaways from our workshop at BrandWeek
At BrandWeek this year, Keith Bendes, VP of Strategy and Marketing, presented a workshop on the nuances and challenges of measuring influencer marketing, and how it has evolved over time. Keith gives insight into how to approach your influencer strategy and what to think about, but his key takeaway for setting up your campaign for success is to “be brutally honest about the primary KPI”. If you truly understand and are honest with yourself and your team, every decision you make for the campaign will flow from there: choosing the creator talent, how the brief is shaped, and insights you want to gather.
Watch the video to learn more about the four key pillars of measurement and how creator content isn’t just valuable for social media.
Want more updates? Subscribe to our newsletter at www.linqia.com/subscribe to never miss what’s new in influencer marketing and social media.
