Linqia, the leader in influencer marketing and performance content technology, is pleased to announce the appointment of Shock Torem to oversee its new phase of hyper-growth as Vice President of Sales. In this role, Torem will lead Linqia’s sales strategy and manage the company’s national brand and shopper partnership teams.
“As influencer marketing continues to mature, brands are clamoring for a more accountable, transparent, and results-oriented partner to help drive measurable ROI from their influencer investments,” said CEO, Nader Alizadeh. “With a passion for data-driven marketing, and a deep track record establishing strategic partnerships, Shock’s leadership will solidify our commitment to delivering guaranteed business results backed by closed-loop measurement and attribution for our clients.”
As a 25 year CPG industry veteran, Shock understands the challenges of balancing the needs of brands, retailers, and consumers alike. Prior to Linqia, Torem spent more than six years as the SVP of Sales at Quotient Technology (formerly known as Coupons.com) leading its national sales team. Under his tutelage, the company experienced exponential growth leading to a successful IPO at a $2B valuation. Before Quotient Technology, Torem spent six years at Catalina USA and was responsible for managing the Procter & Gamble portfolio of brands. Torem began his career as a CPG marketer, and dedicated more than a decade of his career working for industry leaders such as General Mills and The Coca-Cola Company.
“I am thrilled to join Linqia’s team and support the mission-critical goal of transforming influencer marketing into the most effective marketing tactic for brands by delivering guaranteed, measurable results from influencers and their content,” said Torem. “I have a deep appreciation for the dynamics of a three-sided marketplace that are inherent in successful CPG industry solutions. Linqia is uniquely positioned to capitalize on those dynamics and I look forward to fueling significant momentum behind our existing and forward looking initiatives that are focused on delivering ROI accretive solutions for top CPG partner brands, as well as other verticals such as Dining, Consumer Technology, and Entertainment.”