How to Utilize Influencers for Your Black Friday Marketing

Last year, a record 200.4 million people participated in Black Friday sales according to the National Retail Federation. With consumers ready to spend, brands are already gearing up for the biggest shopping event of the year. Marketers often spend months planning campaigns to draw in customers, but don’t forget to implement influencers into your strategy! 

Here’s a few ways we recommend you incorporate influencers into your Black Friday marketing strategy. 

Gift Guides: The great thing about Black Friday is that people are looking to buy things for themselves and for others, so those are two different angles you can market from. When it comes to shopping for others, curated gift guides are a lifesaver. Use pictures and videos to show off collections of products that are perfect for groups of people like parents or kids, or based on interests like outdoors or gaming. Collaborating with influencers to promote these gift guides expands your reach and introduces your brand to new audiences.

Unboxing Series: Unboxing videos have become a critical component of many people’s buying process. Consumers want to see how to interact with your product and hear an honest review. Creators can reach audiences that are “on the fence” about certain products and guide them toward their next purchase with their first impression. For instance, one client who partnered with Linqia for an unboxing campaign experienced a 12.1% boost in both purchase intent and brand loyalty compared to their previous campaign. Inviting influencers to unbox and live-react to your products (and share your Black Friday discount!) can create a memorable, persuasive experience for audiences.

Create Urgency: Black Friday and Cyber Monday thrive on urgency and exclusivity—these limited-time offers won’t be back anytime soon, so customers need to act fast. Tap influencers to share flash sales on top of your Black Friday sales, announcing news of these super-exclusive, super-short sales to their audiences. It makes consumers feel like they’re the lucky ones winning access to an amazing deal, courtesy of their favorite creators.

Stand up for your brand values: In today’s values-driven market, using Black Friday to give back can set your brand apart. Partner with influencers who align with your mission and consider collaborating with a charity. This approach appeals to socially conscious consumers and builds loyalty through shared values. 

Black Friday and Cyber Monday mark the biggest shopping season of the year, with consumers ready to spend if a brand catches their attention and builds a connection. Shoppers are tired of the same old ads, so how can your brand stand out? Collaborating with influencers offers a unique, engaging approach that draws attention right when it matters most.

It’s not too late to get your Black Friday influencer collaboration up and running, our Creator Networks are created specifically to help you spin up campaigns quickly – reach out to us for help! 

Want more updates? Subscribe to our newsletter at www.linqia.com/subscribe to never miss what’s new in influencer marketing and social media.