In an age where consumers are seeking authentic, immersive experiences, we’re helping brands bring their creator activations from the screen to “IRL” (in real life). By blending live events with seamless content capture, our production capabilities help brands activate in-person experiences and connect with their audiences.

Why Do In-Person Creator Activations Matter?

As digital takes over more of our daily lives, the need for brands to step outside of online platforms and meet their audiences face-to-face is greater than ever. 85% of consumers are more likely to purchase a product after participating in an experiential marketing event. 65% of brands say experiential marketing directly led to sales. Whether it’s activating at a major event like Coachella or creating a custom pop-up experience, Linqia’s IRL offering allows brands to craft memorable moments that resonate beyond the screen.

But what makes this solution different? Linqia’s IRL activations combine the power of influencer partnerships with on-the-ground, real-time consumer interactions. By working with creators who have strong connections with their communities, brands can engage directly with audiences in cities nationwide, while capturing high-impact content that resonates long after the event.

Three Powerful Ways for Brands to Activate IRL Campaigns

1. Branded Experiences at Major Cultural Events: From Coachella and SXSW to Art Basel, Linqia partners with creators to help brands stand out at high-profile cultural moments. Whether its through interactive pop-ups or VIP influencer-hosted events, we craft experiences that allow brands to engage with consumers in ways that are organic, creative, and impactful.
   
2. Custom Brand Activations: For brands looking to create something unique, Linqia offers full-service, custom activations. This could include anything from a city-wide scavenger hunt to a pop-up retail experience or an influencer-led event. We handle every detail, from ideation to execution, ensuring that each branded activation aligns perfectly with your brand’s goals.
   
3. On-The-Street Creator Engagements: Sometimes the most genuine moments happen in real-time. Linqia connects brands with creators who hit the streets to engage directly with consumers through interviews, live content creation, and product sampling. These spontaneous moments not only generate fresh, authentic content but also foster direct connections between brands and their target audiences.

Full-Service Production for a Seamless Experience

What sets our activations apart is our end-to-end production services. From logistics to set design, our production team handles everything. We can easily and cost-effectively execute the following:

• On-site Production Management: We take care of all the behind-the-scenes details, so you can focus on creating meaningful experiences.
• Professional Videography and Photography: High-quality content capture ensures that each activation is documented and can be shared with audiences far beyond the event.
• Post-Production and Editing: Our rapid turnaround ensures that content can be quickly edited and amplified across social media platforms.

The Future of Brand Storytelling

Online campaigns can only take you so far. Consumers crave authenticity and genuine interactions, and Linqia’s IRL offering delivers exactly that. These in-person creator activations give brands the opportunity to tell their stories in new, impactful ways, deepening their relationships with consumers both online and offline.

Whether you’re a brand looking to stand out at a cultural event, design a one-of-a-kind activation, or create real-world engagement through on-the-street interactions, reach out to us today. 

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