How VFX brings Brands to Life on Social

Linqia launches the VFX Creator Network to give customers immersive, standout content for their audiences In the world of doom scrolling and revenge procrastination, viewers are barraged with a sea of sameness: Get Ready with Me…

Measuring the Real Impact of Influencer Marketing

Takeaways from our workshop at BrandWeek At BrandWeek this year, Keith Bendes, VP of Strategy and Marketing, presented a workshop on the nuances and challenges of measuring influencer marketing, and how it has evolved over time.…

Boost Your Influencer Campaign Engagement

You’ve done everything you should when putting together your latest influencer marketing campaign. You carefully vetted the influencers, provided a great creative brief, received beautiful content - and now it’s time to watch the engagement…

Influencer Strategies for Election Season

It’s election season, and the days leading up to the election, the election itself, and the aftermath are going to be a very noisy and polarizing time. Between the spread of misinformation, ensuring your advertising is shown alongside…

September 2024 Influencer Marketing Roundup

September brought the rise of a new creator brand to compete with Lunchables, Meta's AI powered video creator avatars, a brand new YouTube TV experience, and much more. Let's break down the top stories in social media and influencer marketing…

August 2024 Influencer Marketing Roundup

August brought President Biden's White House Creator event, a slew of Instagram updates, some well executed brand influencer campaigns, and much more. Let's break down the top stories in social media and influencer marketing from the month…

July 2024 Influencer Marketing Roundup

July brought the Olympics, a White House invitation for creator economy experts, one of the largest influencer marketing acquisitions in history, some very well executed brand influencer campaigns, and much more. So let's break down the top…

June 2024 Influencer Marketing Roundup

June brought Cannes, VidCon, a slew of Instagram and TikTok release including AI avatars, some very well executed brand influencer campaigns and much more. So let's break down the top stories in social media and influencer marketing, the best…

What you need to know about Cannes Lions

The Linqia team recently returned from the Cannes Lions International Festival of Creativity. The rosé was flowing and the yachts were a plenty! But beyond the fun was an endless stream of valuable content with panels consisting of some of…

April 2024 Influencer Marketing Roundup

April did not disappoint in the world of influencer marketing and the creator economy. We started with what was likely the most creative April Fools Day in social media's history, and then the news kept flooding in with the fast track passing…

Q1 2024 Influencer Marketing Trends

🚨Data Alert! We analyzed over 100 Linqia Influencer Marketing campaigns from Q1 2023 to Q1 2024 to compare year-over-year insights. Here's what we found: Brands are doubling down on their influencer marketing investments. There was…

Session Recap: Olympic Influencer Partnerships

This session deserves a gold medal! Linqia’s VP of Brand Strategy, Denise Vitola, hosted a dynamic conversation with Mykayla Skinner, legendary Olympic gymnast and Silver Medalist, and Yvette Michael, Coordinating Producer and Athlete Talent…