What's new in influencer marketing

Whats new in influencer marketing – January 2024

Social media started the year with a bang. From a viral 9 month cruise to 30 minute TikTok's to Michael Cera roaming the streets of New York with skin cleansers. There wasn't a dull moment, so let's take this opportunity to look back at the…

2023 SOCIAL + INFLUENCER TRENDS

That’s a wrap on an incredible 2023. Let's rewind and highlight the biggest moments in social media and influencer marketing from an action-packed year. Keep reading for a breakdown of this year’s trends including the rise of de-influencing,…

How to Win on TikTok at NeueHouse Los Angeles

On September 20th, we gathered on the sunny terrace of NeueHouse Venice Beach for our How to Win on TikTok event. It was a morning filled with yummy breakfast treats and invaluable creator insights. 🌞☕ Our discussions on creator partnerships…

Are the new SAG rules a win for influencers, brands or neither?

SAG-AFTRA recently announced a new influencer agreement, which allows anyone who is paid to advertise products via their individual social media platforms to be covered by the union. This is big news for the influencer marketing industry as…

Navigating the Updated FTC Guidelines

The Federal Trade Commission (FTC) recently updated its disclosure guidelines, something they hadn’t done since 2009. If you work in the influencer marketing industry, that’s a lifetime of change since the last update, so this was a big…

Top 5 Social Media learnings from a H1 2023

The first six months of 2023 brought a slurry of activity from the top social media platforms. Let's break down the top 5 learnings and the news stories that drove them. Top Learnings 1. Paid social is here to stay. Twitter kicked it off…
5 Takeaways from TikTok Partner Day

Social Media News: Threads is here!

In the ever-evolving world of social media, new platforms are constantly emerging, aiming to capture our attention and reshape the way we connect and share content. Instagram, the popular visual-centric platform owned by Meta, recently introduced…

Takeaways from Influencer Marketing Show 2023

🚀Linqia had a great time this week at the Influencer Marketing Show 2023! Exciting developments in influencer marketing took center stage, and we’re sharing our top takeaways below ⬇️ 🤳Creators and brands cannot be overly reliant…

10 Takeaways from Mediapost CPG Insider Summit

Linqia was on site last week at Mediapost’s CPG Brand Insider Summit for a fun three days of action and insights with brand, agency and platform leaders across the CPG industry. We heard from Danone on their breakthrough nepo babies campaign,…
5 Takeaways from TikTok Partner Day

TikTok’s Creative Partner Day

Did you know that TikTok has over 1 billion users worldwide, with 150 million of them in the US alone? Linqia is an official TikTok Marketing Partner, and as our recent data release shows, the number of TikTok campaigns executed by Linqia partners…