Top 5 Social Media learnings from a H1 2023

The first six months of 2023 brought a slurry of activity from the top social media platforms. Let's break down the top 5 learnings and the news stories that drove them. Top Learnings 1. Paid social is here to stay. Twitter kicked it off…
Recap Linqia Influencer Deep Dive

Social Media News: Threads is here!

In the ever-evolving world of social media, new platforms are constantly emerging, aiming to capture our attention and reshape the way we connect and share content. Instagram, the popular visual-centric platform owned by Meta, recently introduced…

Takeaways from Influencer Marketing Show 2023

🚀Linqia had a great time this week at the Influencer Marketing Show 2023! Exciting developments in influencer marketing took center stage, and we’re sharing our top takeaways below ⬇️ 🤳Creators and brands cannot be overly reliant…

Celebrating 2 Years of NIL

🎉🏀  Anniversary of NIL: Celebrating 2 Years of Change for NIL athletes! 🎉🏈 It's been two years since the NCAA changed the rules on name, image, and likeness (NIL), allowing college athletes to profit off their own brands. In that…
Unleashing the Power of Creator Marketing

Unleashing the Power of Creator Marketing: Key Insights from the Ad Age Creator Summit 2023

The Ad Age Creator Summit 2023 brought together marketing experts, influencers, and industry leaders to talk about the newest trends and best practices in creator marketing. The jam-packed agenda included highlights such as: the role of AI in…

10 Takeaways from Mediapost CPG Insider Summit

Linqia was on site last week at Mediapost’s CPG Brand Insider Summit for a fun three days of action and insights with brand, agency and platform leaders across the CPG industry. We heard from Danone on their breakthrough nepo babies campaign,…
5 Takeaways from TikTok Partner Day

TikTok’s Creative Partner Day

Did you know that TikTok has over 1 billion users worldwide, with 150 million of them in the US alone? Linqia is an official TikTok Marketing Partner, and as our recent data release shows, the number of TikTok campaigns executed by Linqia partners…
March Madness 2023

Our Favorite March Madness College Athlete Partnerships

Ever since the Name, Image, Likeness (NIL) rule changes took effect, brands have been hungry to partner with college athletes during key NCAA periods. As we close out another exciting March Madness tournament, we take a look back at the top…
How to Choose the Right Influencer Marketing Partner

How to Choose the Right Influencer Marketing Partner

Choosing the right partner for your influencer marketing activations can have a major impact on the results. With so many options available it can be difficult to determine which platform is the best for your particular needs. Here are some…
Top Women Influencers To Follow by Linqia

Top Women Influencers You Need To Follow

Women comprise a lionshare of influencers and creators across social channels, representing over 80% of paid influencer accounts according to Linqia data. Each influencer has their own unique stories and perspectives that should be recognized…
Top Black Influencers You Need To FollowLinqia 2023

Top Black Influencers You Need To Follow

The number of inspiring black creators grows every day, but there is still a wide gap in the quantity of black creators showing up in brand partnerships.  Here are 10 black influencers that Linqians are inspired by, and encourage everyone…
Recap Linqia Influencer Deep Dive

TikTok Event Recap 2023

Last week Linqia welcomed brand and agency executives to an afternoon of TikTok learnings and networking at the infamous TikTok Times Square office.   Topics of discussion included the Art of Influence presented by David “Shingy” Shing,…