Using AI in influencer marketing

What Role Should AI Play in Influencer Marketing?

Brands are increasingly turning to AI to help them with their influencer marketing campaigns. According to our recent State of Influencer Marketing Report, the top AI opportunity for brands is influencer identification (72%), followed by deeper…
the top creator partnerships at super bowl LVIII

The Top Creator Partnerships at Super Bowl LVIII

Since the dawn of time, the Super Bowl has been the mecca of star-studded celebrity commercials featuring the acting and athlete elites of the world. But lately something interesting has been happening… creators have started to infiltrate…

Navigating Private Social’s Surge

If you haven’t watched this Adam Mosseri clip, it’s worth a listen. He reveals that more photos and videos are shared in Instagram DM’s than Stories and in Feed. This may explain why Instagram has released a slew of recent features that…

The Rise of Long-form Content

We just spent the last four years watching short-form videos explode and make TikTok one of the most valuable companies in the world. So why is everyone talking about long-form content now? The reality is, short-form video content is very hard…

Is Snoop to blame for Solo Stove CEO ousting?

There’s been a lot of buzz online the last week about the ousting of the Solo Stove CEO, with many publications and people pointing to the failure of the Snoop Dogg partnership to drive sales for the company. Some are going as far as saying…
What's new in influencer marketing

Whats new in influencer marketing – January 2024

Social media started the year with a bang. From a viral 9 month cruise to 30 minute TikTok's to Michael Cera roaming the streets of New York with skin cleansers. There wasn't a dull moment, so let's take this opportunity to look back at the…

2023 SOCIAL + INFLUENCER TRENDS

That’s a wrap on an incredible 2023. Let's rewind and highlight the biggest moments in social media and influencer marketing from an action-packed year. Keep reading for a breakdown of this year’s trends including the rise of de-influencing,…

Advertising Week 2023: How Brands Infiltrate Culture in the Age of Social

We're thrilled to share the insights from our recent session at Advertising Week 2023 🌟 Linqia had the pleasure of hosting a panel featuring industry experts Keith Bendes, Finola Austin, and mega creator Haley Kalil (@haleyybaylee, 7M followers),…

How to Win on TikTok at NeueHouse Los Angeles

On September 20th, we gathered on the sunny terrace of NeueHouse Venice Beach for our How to Win on TikTok event. It was a morning filled with yummy breakfast treats and invaluable creator insights. 🌞☕ Our discussions on creator partnerships…

Are the new SAG rules a win for influencers, brands or neither?

SAG-AFTRA recently announced a new influencer agreement, which allows anyone who is paid to advertise products via their individual social media platforms to be covered by the union. This is big news for the influencer marketing industry as…

Navigating the Updated FTC Guidelines

The Federal Trade Commission (FTC) recently updated its disclosure guidelines, something they hadn’t done since 2009. If you work in the influencer marketing industry, that’s a lifetime of change since the last update, so this was a big…

Top 5 Social Media learnings from a H1 2023

The first six months of 2023 brought a slurry of activity from the top social media platforms. Let's break down the top 5 learnings and the news stories that drove them. Top Learnings 1. Paid social is here to stay. Twitter kicked it off…