April 2024 Influencer Marketing Roundup

April did not disappoint in the world of influencer marketing and the creator economy. We started with what was likely the most creative April Fools Day in social media's history, and then the news kept flooding in with the fast track passing…

Q1 2024 Influencer Marketing Trends

🚨Data Alert! We analyzed over 100 Linqia Influencer Marketing campaigns from Q1 2023 to Q1 2024 to compare year-over-year insights. Here's what we found: Brands are doubling down on their influencer marketing investments. There was…

Session Recap: Olympic Influencer Partnerships

This session deserves a gold medal! Linqia’s VP of Brand Strategy, Denise Vitola, hosted a dynamic conversation with Mykayla Skinner, legendary Olympic gymnast and Silver Medalist, and Yvette Michael, Coordinating Producer and Athlete Talent…

Top Influencer Marketing Trends from Q1 2024

Every quarter we look at campaign data across all Linqia influencer/creator activations, and compare that to the same period last year to identify key industry trends. This year, that data demonstrates four interesting trends.  ➡️ Brands…

March 2024 Influencer Marketing Roundup

March was another busy month in the world of influencer marketing and the creator economy. From Instagram's slurry of carousel news (they are getting longer with comments specific to frames), to the possible TikTok ban (It's not a ban just a…

How to Measure Influencer Marketing

How do you prove influencer marketing success? It's the #1 challenge marketers face, as revealed in our latest State of Influencer Marketing Report. That's why we've got you covered with five fundamental inputs for effective influencer measurement,…

TikTok Adds Influencer Audio Clips To Commercial Sounds Library

TikTok has added new influencer audio clips to its commercial sounds library. Dubbed “Sounds for Business,” the platform aims to give brands more ability to leverage trending sounds and creators in their content.  The idea is…

Why Social First Brands Are Winning

These days social is the primary catalyst of culture, and culture determines a brand's relevance.  Thus brands are quickly realizing that the ones who think with a social first mindset are the most relevant with consumers.  But what exactly…

Key Insights from SXSW 2024

We're thrilled to share the highlights of our time in Austin this year at SXSW! The event was a whirlwind of excitement and innovation, with fascinating discussions and thought-provoking sessions around every corner. Here’s a snapshot of…

Making Sense of the TikTok “Ban”

Everyone is talking about the potential TikTok Ban and what it means for the future of the platform. The following is a breakdown of exactly what has happened (we will continue to update this page in real time), as well as Linqia’s recommendations…

February 2024 Influencer Marketing Roundup

February was a short month, but not a light one in terms of social platform releases. From TikTok's foray into photos to Pinterest's first ever streaming show, there wasn't a dull moment. So let's take this opportunity to look back at the…

The Top Influencer Marketing Agencies

There are a lot of agencies out there offering influencer marketing services, and picking the right partner is often the #1 determinant of success in driving results.  Here are the top agencies across the key influencer marketing partner categories…