How Travel Marketers Work with Creators

We closed out 2024’s “Under the Influence” with the topic everyone is thinking about: their upcoming travel over the holidays. Bonnie Helena, Director of Public Relations at AIC Hotel Group joined us to chat influencer strategy for…

Top 5 Influencer Brand Partnerships of 2024 

2024 saw some truly memorable influencer partnerships that not only captured attention but also drove impressive results. From viral campaigns to immersive brand experiences, check out our top five influencer brand collaborations that stood…

TikTok Ban Looms, What’s Next for Brands?

On December 6, the DC Circuit Court of Appeals ruled to uphold the TikTok ban. Three days later on December 9, TikTok filed an emergency motion for an injunction to stop the ban from taking effect (which would happen on January 19, 2025)…

November 2024 Influencer Marketing Roundup

November is in the books, and it was another busy month for the social media platforms and the creator economy. From Instagram mythbusting the belief that the platform reduces reach of sponsored content, to TikTok taking a page out of Quibi's…

3 Influencer Marketing Trends in 2025

The Top Trends to Think About when Creating Your Influencer Strategy Social media seemingly moves at the speed of light, and influencer marketing is no different. With constant changes to social media algorithms, new platforms popping…

Holiday Influencer Marketing Done Right

The holiday season is a great time for brands to connect with audiences, but it can also be one of the most challenging due to ad over saturation. Enter influencer marketing—the best way to combine authenticity and storytelling to stand…

It’s All About the Sauce

How McCormick Approaches their Influencer Strategy with Social Listening and Authenticity In our latest session of “Under the Influence,” Denise Vitola sat down with Valda Coryat, VP of North America Marketing for Condiments…

Influencer Strategies for Black Friday

How to Utilize Influencers for Your Black Friday Marketing Last year, a record 200.4 million people participated in Black Friday sales according to the National Retail Federation. With consumers ready to spend, brands are already…

Alcohol & Advertising on TikTok

What Alcohol Brands Need to Know About TikTok Paid Ads TikTok recently announced that alcohol brands can now officially execute paid ads. This opens up hugely valuable opportunities for influencer collaborations with your alcohol…

How VFX brings Brands to Life on Social

Linqia launches the VFX Creator Network to give customers immersive, standout content for their audiences In the world of doom scrolling and revenge procrastination, viewers are barraged with a sea of sameness: Get Ready with Me…

Measuring the Real Impact of Influencer Marketing

Takeaways from our workshop at BrandWeek At BrandWeek this year, Keith Bendes, VP of Strategy and Marketing, presented a workshop on the nuances and challenges of measuring influencer marketing, and how it has evolved over time.…

Boost Your Influencer Campaign Engagement

You’ve done everything you should when putting together your latest influencer marketing campaign. You carefully vetted the influencers, provided a great creative brief, received beautiful content - and now it’s time to watch the engagement…