Entries by Nader Alizadeh

Linqia Announces New Shopper Solution

New End-to-End Solution Spans Creation to Closed Loop Measurement for Ecommerce and In-Store with Partners AdLib, IRI, Shoppable®, SKU Ninja + WhyteSpyder and RetailSync San Francisco, CA – Groceryshop (Booth SC3)  – September 16, 2019 – Linqia, the performance-based influencer marketing leader, today announced a new end-to-end solution – the Enhanced Shopper solution – for […]

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New Altimeter Industry Report Recommends Brands Spend 25 Percent of Digital Budgets on Influencer Marketing

Sponsored by Linqia, Report Provides Tools and Tips for Brands and Agencies to Successfully Run Modern Influencer Marketing Strategy SAN FRANCISCO, MAY 29, 2019 – “The Power of Influence” report, an overview on the state of influencer marketing from research firm Altimeter, recommends brands spend 25 percent of digital marketing budgets on influencer marketing, an […]

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Influencer Marketing Joins the Big Leagues

66% of marketers surveyed ran more than three campaigns last year and 42% have an always-on approach to influencer marketing San Francisco, CA, April 03, 2019 — Linqia, the performance-based influencer marketing company, today released The State of Influencer Marketing 2019 report, its survey of marketers on how brands and agencies are using influencer marketing and how […]

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Linqia’s Complete Suite of Measurement Tools

The Linqia Intelligence Suite includes Dynata, formerly Research Now SSI, for ad creative impact, IRI for sales lift, Foursquare and Placed for store visits, and Samba TV for TV tune-in     San Francisco, CA – March 13, 2019 – Linqia, the performance-based influencer marketing company, today announced the availability of its new Intelligence Suite […]

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Linqia Co-founder Maria Sipka to Speak at the Walmart Women’s Empowerment Summit, Presented by Kimberly Clark

Inspirational female tech exec to present a session on mentoring women and men using The G.I.V.E. Code SAN FRANCISCO (PRWEB) JUNE 12, 2018 – Linqia, a leader in influencer marketing and performance content technology, today announces that its co-founder Maria Sipka will be speaking at The Walmart Women’s Empowerment Summit, presented by Kimberly Clark. The […]

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Linqia Appoints Daniel Schotland as new Chief Operating Officer

Former TubeMogul Executive to Accelerate Growth for Influencer Marketing Leader SAN FRANCISCO, CA (PRWEB) DECEMBER 12, 2017 – Linqia, a leader in performance content marketing technology, today announced the appointment of Daniel Schotland as Chief Operating Officer. Schotland joins Linqia from TubeMogul, where he led the global ad operations, client service and account management teams. […]

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New Linqia Survey Uncovers Key Influencer Marketing Trends in 2018

92% of marketers found influencer marketing effective in 2017; Influencer content is making a cross-channel impact as industry matures SAN FRANCISCO, CA (PRWEB) DECEMBER 4, 2017 – Linqia, a leader in performance content marketing technology, today released the results of The State of Influencer Marketing 2018, a survey of 181 marketers on how brands and […]

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New Linqia Performance Platform Launches

New platform uses Artificial Intelligence to predict and guarantee the results of influencer marketing programs SAN FRANCISCO, CA (PRWEB) July 25, 2017 – Linqia, a leader in performance content marketing technology, today announced the release of Linqia Performance Platform, a new platform built to transform influencer marketing from a public relations tactic into a scalable […]

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Linqia a Winner of Six 2017 American Business Awards

Awards include Gold Stevie Awards for Campaign of the Year in Multicultural, Packaged Foods, and Beverages-Alcohol categories SAN FRANCISCO, CA (PRWEB) MAY 04, 2017 – Linqia, a leader in performance content marketing technology, today announced that it has won Gold 2017 Stevie® Awards in three categories, including PR Campaign of the Year in the Multicultural […]

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Linqia Taps Jonathan Pollack as VP of Product

“Linqia has run thousands of results-driven programs for leading and emerging brands alike, using our proprietary algorithms to surface insights and drive repeatable, predictable results,” said Jon Pollack, VP of Product for Linqia. “Because influencers and their audiences are so dynamic, Linqia uses machine learning to identify patterns that can predict an influencer’s success and their affinity for brands. I’m excited to join Linqia’s team because they are bringing the scale and performance capabilities of AI to influencer marketing in a way that’s never been done before.”

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How Influencers Improve Content Marketing

New survey reveals that 86% of marketers use influencer marketing to fuel their content marketing strategies, 57% say it performs better than brand-created assets SAN FRANCISCO, CA (PRWEB) APRIL 5, 2017 – Linqia, the first performance-based influencer marketing platform, today released the results of The Value of Influencer Content 2017, a survey designed to better understand how B2C […]

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Marketers on The State of Influencer Marketing in 2017

78% cite determining ROI as their top challenge in 2017; 50% of marketers report performance-based pricing models are the most effective according to new Linqia survey SAN FRANCISCO, CA (PRWEB) NOVEMBER 30, 2016 – Linqia, the first performance-based influencer marketing platform, today released the results of The State of Influencer Marketing 2017, a survey designed […]

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