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In our sixth episode of the Linqia Live Expert Series, we’re joined by very special guest Doug Chavez, EVP of Digital Commerce & Media – North America at Geometry. In the episode, Tim Richards, Chief Revenue Officer at Linqia, sits down with Doug to discuss how to adapt to change and embrace the future in […]
Black Influencers Respond To Brands Black Lives Matter Posts
What Does Instagram Reels Mean for Influencer Marketing? Instagram Reels, TikTok’s biggest rival, just launched in the U.S. to millions of users! Instagram has been beta testing Instagram Reels internationally in countries including, Germany, India, Brazil and France leading up to this big launch, and is now live in over 50 countries with 1.5+ Billion […]
Linqia met with 6 influencers to address racism and representation in the marketing and influencer marketing industry. Here are the top 5 questions you may be asking yourself, and the steps you can take to drive meaningful change for the future.
In our fifth episode of the Linqia Live Expert Series, we were joined by a very special guest, Mike Raspatello, President and Co-Founder of October, an Anheuser Busch & Conde Nast joint venture. Keith Bendes, Head of Strategy & Growth at Linqia, had an engaging discuss with Mike to find out how the $62B experiential […]
In Episode 4 of the Linqia Live Expert Series, we were joined by a special guest, John Durham, CEO of Catalyst SF and professor at USF. John had an immersive conversation with Linqia Chief Revenue Officer, Tim Richards, to discuss how brands should look forward and build a 90-day, 180-day and 12-month marketing plan. Watch […]
In Episode 3 of the Linqia Live Expert Series, Co-Founder of Linqia, Maria Sipka, sits down to have a conversation with the VP of Marketing at Wente Vineyards, Lisa Kalfus. Watch the episode to hear Lisa explain how her marketing team at Wente quickly adjusted campaign messaging and created new initiatives rapidly in this ever-changing […]
20 Black Content Creators and Influencers to Follow At Linqia, it’s core to our mission to take action that contributes to a culture of advocacy, inclusion and amplification of Black voices, Black creators and the Black community. Our influencers are the faces of the brands we serve, and we’re ensuring that we do our part […]
41% of Marketers in a New Survey Said They Planned to Hire Influencers in the Coming Months but Driving Sales Wasn’t the Top Priority for Any of Them
As a society, what we are experiencing today has been a long time coming. A time for reckoning, reflection and reexamination of the status quo. Like all of you, we are sickened by the senseless murder of George Floyd at the hands of 4 Minneapolis Police officers, people who were sworn to serve and protect. […]
In Episode 2 of the Linqia Live Expert Series, COO of Linqia, Daniel Schotland, sits down to have a conversation with the CEO of SmartCommerce, Jennifer Silverberg. They have an open discussion on how to operate with courage vs. fear during these times, with time for an open Q&A session to answer anything you’d like […]
Survey Results from Leading Marketers on How the Pandemic Has Shifted Strategies and Plans Marketers had to shift plans with the rise of COVID-19. New creative had to be created to go live in days, not months, and the media mix was evaluated and adjusted. Now, months into the pandemic, we wanted to hear from […]
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