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Influencer marketing is entering a new chapter. It is now a highly sophisticated marketing strategy. For years, influencer marketing was synonymous with Instagram, but that’s no longer the case with the rise of TikTok and social media usage across all platforms hitting an all-time high. To meet those demands, marketers need to partner with an […]
Predictions for Automotive Marketing in 2021 In Episode 10 of the Linqia Live Expert Series, we’re joined by automotive expert Bech Mach, Chief Customer Officer of TrueCar. Beth is an industry expert on automotive, she’s worked as a marketing partner with Jaguar, Ford, Chevy, Chrysler, and Land Rover before recently joining TrueCar. Keith Bendes, Head […]
What Instagram Guides Means for Influencer Marketing? By Keith Bendes, Head of Brand Partnerships Instagram recently announced its latest feature – Guides. It has big implications for brands and the influencer marketing industry in general. What are Instagram Guides? Guides are basically long form content on Instagram, about either: Places you’ve been, Posts you’ve made, […]
Managing Change While Searching for Trust In Episode 9 of the Linqia Live Expert Series, we’re joined by a very special guest David Bell. David is a master Advisor, Investor and Coach with vast experiences including Senior Advisor at AOL, Chairman of Gyro, CEO of IPG, CEO of True North, CEO of Bozell and much […]
The 2021 Influencer Marketing Cheat Sheet The opportunity for influencer marketing to continue its meteoric rise into the mainstream is bigger than ever – because it works! In fact, a recent Tomoson study found that businesses are making $6.50 for every $1 spent on influencers, with the top 13% earning $20 or more! Given all […]
How Will Influencer Marketing Survive the Covid-19 Crisis?
Expert Series: How to Build Influencer Marketing from the Ground Up In Episode 8 of the Linqia Live Expert Series, we were joined by a very special guest Amisha Gandhi, VP of Influencer Marketing & Communications at SAP. Tim Richards, Chief Revenue Officer at Linqia, sat down with Amisha to discuss how she recommends building […]
Influencers Don’t See Instagram Reels’ Expansion to 30 Seconds as a Threat to TikTok
20 Hispanic Influencers to Follow Today Happy Hispanic Heritage Month! To celebrate diversity and inclusion, we’re featuring 20 of our favorite Hispanic influencers that you should follow today. At Linqia, we support diversity in influencer marketing and believe that every campaign should include diversity. Enjoy the list and show these influencers some love! The Dressy […]
Amid the Pandemic, Influencers Are Getting Real
Expert Series: How Big Brands Move the Needle with Influencers In this episode of the Linqia Live Expert Series, we’re joined by a very special guest Denise Vitola, VP of Communications at Bayer. Keith Bendes, Head of Strategy & Growth at Linqia, sits down with Denise to discuss how to activate influencers in today’s landscape. […]
Brands And Influencers: Reemerging Emphasis On Driving Sales
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