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That’s a wrap on an incredible 2023. Let’s rewind and highlight the biggest moments in social media and influencer marketing from an action-packed year. Keep reading for a breakdown of this year’s trends including the rise of de-influencing, the explosion of long-form content, the ever-evolving landscape of AI, and the power of brands embracing viral […]
We’re thrilled to share the insights from our recent session at Advertising Week 2023 🌟 Linqia had the pleasure of hosting a panel featuring industry experts Keith Bendes, Finola Austin, and mega creator Haley Kalil (@haleyybaylee, 7M followers), who shared their wisdom on “How Brands Infiltrate Culture in the Age of Social.” Here’s a snapshot […]
We had a blast hosting our Cocktails with Creators event last week in NYC! Some of the best in the biz joined us for an evening of drinks, light bites, and good laughs. Special highlights go to… 💥 Kaya Yurieff led a Q&A with Food Network Star Jeff Mauro, who shared how he uses social media, his […]
More and more, pharma companies are hoping to leverage the reach of healthcare influencers who hold sway over their thousands of followers. Now, influencer marketing platform Linqia has launched a marketing network that brings together healthcare influencers ready to partner with pharma brands on campaigns.
Linqia introduces a first to market offering designed to make it safer and easier for pharmaceutical brands (OTC and Rx) to leverage professional healthcare professionals for their influencer marketing campaigns SAN FRANCISCO (October 17, 2023)—Linqia, the calm in the chaotic sea of influencer marketing, today announced its latest influencer marketing solution, the Healthcare Creator Network […]
On September 20th, we gathered on the sunny terrace of NeueHouse Venice Beach for our How to Win on TikTok event. It was a morning filled with yummy breakfast treats and invaluable creator insights. 🌞☕ Our discussions on creator partnerships and influencer marketing provided diverse perspectives from industry experts. Here are some key takeaways: 1️⃣ […]
SAG-AFTRA recently announced a new influencer agreement, which allows anyone who is paid to advertise products via their individual social media platforms to be covered by the union. This is big news for the influencer marketing industry as it demonstrates SAG’s desire and commitment to get influencers to join the union and not be left […]
Linqia’s AI-powered tool analyzes all relevant topics related to a search, expanding the pool of relevant influencers for brands to activate for campaigns Linqia, the leading influencer marketing platform, today announced the launch of Contextual Search, a new product feature that helps brands find untapped influencers to activate for marketing campaigns. Traditional influencer marketing platforms use […]
The Federal Trade Commission (FTC) recently updated its disclosure guidelines, something they hadn’t done since 2009. If you work in the influencer marketing industry, that’s a lifetime of change since the last update, so this was a big deal. Whether you’re an influencer, marketer, or brand, understanding these guidelines is crucial to navigate the ever-evolving […]
The first six months of 2023 brought a slurry of activity from the top social media platforms. Let’s break down the top 5 learnings and the news stories that drove them. Top Learnings 1. Paid social is here to stay. Twitter kicked it off with Blue Verified, and soon everyone else followed suit. Meta introduced […]
In the ever-evolving world of social media, new platforms are constantly emerging, aiming to capture our attention and reshape the way we connect and share content. Instagram, the popular visual-centric platform owned by Meta, recently introduced Threads, a microblogging app that promises a fresh take on real-time conversations. Pros of Threads Easy Setup, Almost Too […]
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