This author has not written his bio yet.
Since the dawn of time, the Super Bowl has been the mecca of star-studded celebrity commercials featuring the acting and athlete elites of the world. But lately something interesting has been happening… creators have started to infiltrate celebrity territory. Not only have creators become increasingly pivotal to brands’ digital marketing strategies, they are now becoming […]
If you haven’t watched this Adam Mosseri clip, it’s worth a listen. He reveals that more photos and videos are shared in Instagram DM’s than Stories and in Feed. This may explain why Instagram has released a slew of recent features that facilitate more private conversations, including private Stories that only select friends can see […]
We just spent the last four years watching short-form videos explode and make TikTok one of the most valuable companies in the world. So why is everyone talking about long-form content now? The reality is, short-form video content is very hard to monetize, and ad revenue is ultimately what fuels these social media platforms. Hence […]
There’s been a lot of buzz online the last week about the ousting of the Solo Stove CEO, with many publications and people pointing to the failure of the Snoop Dogg partnership to drive sales for the company. Some are going as far as saying this is proof that influencers don’t move the needle for […]
Social media started the year with a bang. From a viral 9 month cruise to 30 minute TikTok’s to Michael Cera roaming the streets of New York with skin cleansers. There wasn’t a dull moment, so let’s take this opportunity to look back at the top stories, standout brand influencer campaigns, and reports worth reading […]
Creator content is breaking into new frontiers beyond social media, as brands start using content across their entire marketing ecosystem like programmatic display, digital out of home, online video, and even CTV. Wondering how 9×16 style content from TikTok, Reels, and Shorts can make it to the big screen? Check out these three primary ways […]
That’s a wrap on an incredible 2023. Let’s rewind and highlight the biggest moments in social media and influencer marketing from an action-packed year. Keep reading for a breakdown of this year’s trends including the rise of de-influencing, the explosion of long-form content, the ever-evolving landscape of AI, and the power of brands embracing viral […]
We’re thrilled to share the insights from our recent session at Advertising Week 2023 🌟 Linqia had the pleasure of hosting a panel featuring industry experts Keith Bendes, Finola Austin, and mega creator Haley Kalil (@haleyybaylee, 7M followers), who shared their wisdom on “How Brands Infiltrate Culture in the Age of Social.” Here’s a snapshot […]
We had a blast hosting our Cocktails with Creators event last week in NYC! Some of the best in the biz joined us for an evening of drinks, light bites, and good laughs. Special highlights go to… 💥 Kaya Yurieff led a Q&A with Food Network Star Jeff Mauro, who shared how he uses social media, his […]
More and more, pharma companies are hoping to leverage the reach of healthcare influencers who hold sway over their thousands of followers. Now, influencer marketing platform Linqia has launched a marketing network that brings together healthcare influencers ready to partner with pharma brands on campaigns.
Linqia introduces a first to market offering designed to make it safer and easier for pharmaceutical brands (OTC and Rx) to leverage professional healthcare professionals for their influencer marketing campaigns SAN FRANCISCO (October 17, 2023)—Linqia, the calm in the chaotic sea of influencer marketing, today announced its latest influencer marketing solution, the Healthcare Creator Network […]
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.
Accept CookiesHide NotificationSettingsWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.
Privacy Policy
