We’re thrilled to share the highlights of our time in Austin this year at SXSW! The event was a whirlwind of excitement and innovation, with fascinating discussions and thought-provoking sessions around every corner. Here’s a snapshot of our key takeaways: 🌟 The creator economy is bigger than ever: Creator marketing took center stage at SXSW. […]

February was a short month, but not a light one in terms of social platform releases. From TikTok’s foray into photos to Pinterest’s first ever streaming show, there wasn’t a dull moment. So let’s take this opportunity to look back at the top stories, standout brand influencer campaigns, and reports worth reading. TOP SOCIAL NEWS […]

Check out these 10 healthcare professional influencers (HCPs) to follow who offer valuable insights into a wide range of healthcare topics from dermatology, psychology, fertility, cardiology, and more! Whether you’re seeking cutting-edge research, practical advice, or inspirational stories, these HCPs provide a wealth of information to deepen your knowledge and support your healthcare endeavors. 1. […]

Since the dawn of time, the Super Bowl has been the mecca of star-studded celebrity commercials featuring the acting and athlete elites of the world. But lately something interesting has been happening… creators have started to infiltrate celebrity territory.  Not only have creators become increasingly pivotal to brands’ digital marketing strategies, they are now becoming […]

We just spent the last four years watching short-form videos explode and make TikTok one of the most valuable companies in the world. So why is everyone talking about long-form content now? The reality is, short-form video content is very hard to monetize, and ad revenue is ultimately what fuels these social media platforms. Hence […]