🚨Data Alert! We analyzed over 100 Linqia Influencer Marketing campaigns from Q1 2023 to Q1 2024 to compare year-over-year insights. Here’s what we found: Want to learn more? Subscribe to our newsletter at www.linqia.com/subscribe to never miss an update.

Every quarter we look at campaign data across all Linqia influencer/creator activations, and compare that to the same period last year to identify key industry trends. This year, that data demonstrates four interesting trends.  ➡️ Brands are doubling down on their influencer marketing investments – we’ve seen a 65% increase in campaigns year over year.  […]

How do you prove influencer marketing success? It’s the #1 challenge marketers face, as revealed in our latest State of Influencer Marketing Report. That’s why we’ve got you covered with five fundamental inputs for effective influencer measurement, so you can measure your next campaigns seamlessly: 1. Social Conversation: These are the metrics that come to […]

These days social is the primary catalyst of culture, and culture determines a brand’s relevance.  Thus brands are quickly realizing that the ones who think with a social first mindset are the most relevant with consumers.  But what exactly is a social first brand, and why are many adopting this approach? Social-first marketing isn’t just […]

Everyone is talking about the potential TikTok Ban and what it means for the future of the platform. The following is a breakdown of exactly what has happened (we will continue to update this page in real time), as well as Linqia’s recommendations for how brands should be reacting to the situation.  What happened? In […]

There are a lot of agencies out there offering influencer marketing services, and picking the right partner is often the #1 determinant of success in driving results.  Here are the top agencies across the key influencer marketing partner categories based on customer reviews, market presence, client case studies and notable publication rankings. Best overall influencer […]