What Alcohol Brands Need to Know About TikTok Paid Ads TikTok recently announced that alcohol brands can now officially execute paid ads. This opens up hugely valuable opportunities for influencer collaborations with your alcohol brands, but navigating the approvals process can be complex and confusing. Here’s a few things you need to know before setting […]

Takeaways from our workshop at BrandWeek At BrandWeek this year, Keith Bendes, VP of Strategy and Marketing, presented a workshop on the nuances and challenges of measuring influencer marketing, and how it has evolved over time. Keith gives insight into how to approach your influencer strategy and what to think about, but his key takeaway […]

It’s election season, and the days leading up to the election, the election itself, and the aftermath are going to be a very noisy and polarizing time. Between the spread of misinformation, ensuring your advertising is shown alongside safe content, and the rise of political influencers, every brand needs to decide what their role in […]

August brought President Biden’s White House Creator event, a slew of Instagram updates, some well executed brand influencer campaigns, and much more. Let’s break down the top stories in social media and influencer marketing from the month of August. SOCIAL PLATFORM UPDATES YOUTUBE YouTube’s Senior Director of Growth and Discovery answer creators’ most-asked questions TLDR: […]

June brought Cannes, VidCon, a slew of Instagram and TikTok release including AI avatars, some very well executed brand influencer campaigns and much more. So let’s break down the top stories in social media and influencer marketing, the best brand influencer activations, and reports worth reading from the month of June. SOCIAL PLATFORM UPDATES TIKTOK […]