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It’s election season, and the days leading up to the election, the election itself, and the aftermath are going to be a very noisy and polarizing time. Between the spread of misinformation, ensuring your advertising is shown alongside safe content, and the rise of political influencers, every brand needs to decide what their role in […]
September brought the rise of a new creator brand to compete with Lunchables, Meta’s AI powered video creator avatars, a brand new YouTube TV experience, and much more. Let’s break down the top stories in social media and influencer marketing from the month of August. PLATFORM UPDATES GOOGLE/YOUTUBE Google now highlights content creators as trusted […]
August brought President Biden’s White House Creator event, a slew of Instagram updates, some well executed brand influencer campaigns, and much more. Let’s break down the top stories in social media and influencer marketing from the month of August. SOCIAL PLATFORM UPDATES YOUTUBE YouTube’s Senior Director of Growth and Discovery answer creators’ most-asked questions TLDR: […]
July brought the Olympics, a White House invitation for creator economy experts, one of the largest influencer marketing acquisitions in history, some very well executed brand influencer campaigns, and much more. So let’s break down the top stories in social media and influencer marketing from the month of July. SOCIAL PLATFORM UPDATES META Instagram Will […]
Influencer marketing creates content at the speed of culture. Its power lies in its ability to speak to consumers directly across the funnel. As a result, influencer budgets and campaign parameters are expanding dramatically.
The booming online popularity of “on the street” interviews has given rise to a growing class of creators who have attracted thousands, or even millions, of followers by approaching strangers to ask about everything from the song they’re currently streaming to the amount they spend on rent. And now, influencer marketing agency Linqia is developing a […]
June brought Cannes, VidCon, a slew of Instagram and TikTok release including AI avatars, some very well executed brand influencer campaigns and much more. So let’s break down the top stories in social media and influencer marketing, the best brand influencer activations, and reports worth reading from the month of June. SOCIAL PLATFORM UPDATES TIKTOK […]
The Linqia team recently returned from the Cannes Lions International Festival of Creativity. The rosé was flowing and the yachts were a plenty! But beyond the fun was an endless stream of valuable content with panels consisting of some of the most impressive marketers we’ve had the honor of meeting. Here are our top five […]
Automatically convert creator-generated content into dynamic digital ad assets that can be served across all digital media channels NEW YORK, May 23, 2024 — Clinch, the leader in dynamic ad serving & personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today a new strategic partnership with Linqia, the premier influencer marketing partner for the […]
This session deserves a gold medal! Linqia’s VP of Brand Strategy, Denise Vitola, sat down with Mykayla Skinner, legendary Olympic gymnast and Silvery Gold Medalist, and Yvette Michael, Coordinating Producer and Athlete Talent Manager for Olympic Channel. The trio broke down the intricate world of brand/athlete partnerships in anticipation of the upcoming Olympic games in […]
April did not disappoint in the world of influencer marketing and the creator economy. We started with what was likely the most creative April Fools Day in social media’s history, and then the news kept flooding in with the fast track passing of the TikTok Ban, Meta giving influencers the ability to create AI bots […]
🚨Data Alert! We analyzed over 100 Linqia Influencer Marketing campaigns from Q1 2023 to Q1 2024 to compare year-over-year insights. Here’s what we found: Want to learn more? Subscribe to our newsletter at www.linqia.com/subscribe to never miss an update.
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