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What does it take to keep a brand culturally relevant today? That’s the focus of Culture Creators, a new interview series from Linqia featuring short and thoughtful conversations with marketers behind some of today’s most recognizable brands. Each episode covers topics ranging from how to balance mass-market reach with niche community relevance, to what it […]
How Viator is Using Influencer Marketing to Build a Household Name in Travel From the VMAs to Viator, Carmela Luzzi has had a dynamic career at the intersection of entertainment, brand, and culture. Now serving as Brand Director at Viator (a TripAdvisor company), she’s on a mission to transform the travel experiences platform into a […]
How Microsoft is Elevating B2B Marketing Through Creator Mindsets and Employee Influencers We sat down with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft, for our Culture Creators Series. With 11+ years at Salesforce before joining Microsoft, Heike brings a unique perspective as both a seasoned marketer and an active creator herself. […]
How Anthropic’s Lexie Barnhorn Is Using Creator Marketing to Humanize AI and Fuel B2B Growth We sat down with Lexie Barnhorn, Head of Influencer at Anthropic, live from The Female Quotient Equality Lounge in Cannes. In Lexie’s world, creator marketing isn’t just for lifestyle brands—it’s essential for building trust in complex, technical categories. With a […]
Why VICE Studios’ Amy Powell Is Betting on Big Swings and Real Stories We sat down with Amy Powell, President of VICE Studios, for our Culture Creators Series. With a storied career spanning Sony, Paramount, and Amazon, Powell recently stepped into her new role at VICE, just a week before our conversation. Known for producing […]
How Instacart Uses Grocery Data and Influencers to Stay Culturally Relevant Jasmine Taylor, VP of Brand Marketing at Instacart, has led brand strategy at companies like Uber, LinkedIn, and American Express. Now, she’s transforming Instacart into more than just a delivery app—positioning it as a cultural brand that shows up in the moments that matter […]
How Haleon Keeps Health Brands Human in a Fragmented Media Landscape We sat down with Kelly Kavanagh, U.S. Integrated Marketing & Media Lead at Haleon, home to powerhouse brands like Advil, Tums, Flonase, and Centrum. In a space where consumer trust is shifting and regulations run deep, Kelly is focused on connecting the dots between […]
How Diageo Is Building Global Brands Through Co-Creation, Culture, and Community We sat down with Sophie Kelly, SVP of Global Tequila and Mezcal at Diageo. She’s known for building powerhouse brands like Don Julio and Casamigos, yet still brings a refreshingly real, culturally grounded approach to global marketing. You’ve built iconic spirits brands. What’s your […]
How State Farm is Using Creators to Stay Culturally Relevant We sat down with Alyson Griffin, Head of Marketing at State Farm, for our Culture Creators Series. The brand is more than 100 years old and has no awareness problem, but like many legacy companies, it faces a new challenge: relevance. Alyson, who spent her […]
Culture doesn’t sit still, and marketers can’t afford to either. Relevance today isn’t just about reacting quickly; it’s about showing up with purpose, leading with insight, and making real impact. The Female Quotient once again brought together a powerhouse panel of influential women at Cannes to explore how today’s most effective marketers are navigating cultural […]
A powerhouse panel of women marketing leaders took the stage at the Female Quotient Lounge at Cannes to explore how influencer marketing is evolving, and how top brands are evolving with it. Moderated by Maria Sipka, Co-Founder and EVP at Linqia, the conversation featured insights from Alia Kemet (CMO, Shipt), Tabata Gomez (CMO, McCormick & […]
Influencer marketing has come from being an afterthought to a critical part of a marketing strategy. Many brands have found incredible success by launching new products with influencers, or incorporating influencers into their traditional marketing activations across TV commercials or billboards. But let’s be real: despite its undeniable power to drive engagement, cultural relevance, and […]
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