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How McCormick Approaches their Influencer Strategy with Social Listening and Authenticity In our latest session of “Under the Influence,” Denise Vitola sat down with Valda Coryat, VP of North America Marketing for Condiments and Sauces at McCormick to discuss how they are leveraging influencer partnerships. A few key takeaways: Maybe the most surprising takeaway? Consumers […]
In recent months, several influencer shops and agencies have built or expanded their content studios as they strive to keep pace with the speed and scale that a robust social media strategy requires.
How to Utilize Influencers for Your Black Friday Marketing Last year, a record 200.4 million people participated in Black Friday sales according to the National Retail Federation. With consumers ready to spend, brands are already gearing up for the biggest shopping event of the year. Marketers often spend months planning campaigns to draw in customers, […]
Sports leagues have some of the most influential people in the world attached to them. Of course, I’m talking about the athletes who have millions and millions of fans—in real life and on social media. It wouldn’t be far-fetched to say these leagues don’t need to work with everyday social influencers the way most brands […]
What Alcohol Brands Need to Know About TikTok Paid Ads TikTok recently announced that alcohol brands can now officially execute paid ads. This opens up hugely valuable opportunities for influencer collaborations with your alcohol brands, but navigating the approvals process can be complex and confusing. Here’s a few things you need to know before setting […]
With spending on influencer marketing skyrocketing (the industry is estimated to be worth over $20BLN) and its integration into formalized procurement processes becoming increasingly common, understanding how to navigate this unique channel is more critical than ever.
Linqia launches the VFX Creator Network to give customers immersive, standout content for their audiences In the world of doom scrolling and revenge procrastination, viewers are barraged with a sea of sameness: Get Ready with Me (GRWM) videos, dance trends, POVs, and more. Their feeds are flooded with product testimonials, and brands chasing trends long […]
Takeaways from our workshop at BrandWeek At BrandWeek this year, Keith Bendes, VP of Strategy and Marketing, presented a workshop on the nuances and challenges of measuring influencer marketing, and how it has evolved over time. Keith gives insight into how to approach your influencer strategy and what to think about, but his key takeaway […]
According to a survey of 200 marketers by influencer agency Linqia, marketers increasingly prefer to work with influencers that have sizable follower counts — defined as accounts with more than 500,000 followers. That’s causing some creators south of the half a million threshold to complain they’re being left out of the creator economy’s historic growth.
Candy manufacturer Ferrara scored big with its Nerds Gummy Clusters ad during February’s big game, according to iSpot.tv. But that ad, which starred TikTok dancer and mega-influencer Addison Rae, who had previously posted organically about her love of Nerds, was just the beginning of a winning playbook that integrated influencer marketing into a cross channel and cross […]
You’ve done everything you should when putting together your latest influencer marketing campaign. You carefully vetted the influencers, provided a great creative brief, received beautiful content – and now it’s time to watch the engagement roll in. Right? So then why is your sponsored content underperforming? It could be that your campaign doesn’t match the […]
In a recent survey of 200 US enterprise marketers by the influencer firm Linqia, the agency found that between 2023 and 2024, the share of marketers who planned to work with celebrity and mega influencers grew, while interest in working with creators with fewer than 500,000 followers dropped. The survey ran between July and September.
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