This author has not written his bio yet.
College students represent a powerful consumer group, who turn to trusted influencers to see the latest products or trends. To help our customers reach this coveted audience, we launched Linqia Campus—a solution designed to tap into influential college creators across the country. Amplifying College Voices We believe that connecting with college-aged audiences is critical for […]
Influencer marketing has become the cornerstone of many successful brand strategies—just look at how brands are using creators to keep their Big Game campaigns alive well past game day. With social media constantly shifting, it’s important to track trends over time to gain a full picture of what’s changing, where marketers are spending their budgets, […]
A Game-Changer for Measuring Creator Impact for Your Brand’s Campaigns As influencer marketing continues to grow, brands are facing two major challenges: accurately measuring return on investment (ROI) and selecting the right creators for their campaigns. Marketers often deal with scattered performance data across multiple platforms, making it tricky to compare creators fairly. Enter Creator […]
Algorithms are often thought of as a black box of marketing, with the perception that if they can just be cracked, content success will follow. Instagram just provided a look under the hood on how their Reels algorithm works, and it’s a call to go back to the fundamentals of content creation. The Three Metrics […]
We closed out 2024’s “Under the Influence” with the topic everyone is thinking about: their upcoming travel over the holidays. Bonnie Helena, Director of Public Relations at AIC Hotel Group joined us to chat influencer strategy for hotels. In the following video, Helena distills a lot of good advice for travel marketers, as well as […]
2024 saw some truly memorable influencer partnerships that not only captured attention but also drove impressive results. From viral campaigns to immersive brand experiences, check out our top five influencer brand collaborations that stood out this year. 1). CeraVe and and Michael Cera: CeraVe’s viral Super Bowl campaign posed the playful question of whether Michael […]
On December 6, the DC Circuit Court of Appeals ruled to uphold the TikTok ban. Three days later on December 9, TikTok filed an emergency motion for an injunction to stop the ban from taking effect (which would happen on January 19, 2025) until the company’s appeal is heard by the US Supreme Court. For […]
November is in the books, and it was another busy month for the social media platforms and the creator economy. From Instagram mythbusting the belief that the platform reduces reach of sponsored content, to TikTok taking a page out of Quibi’s book with scripted dramas, to Spotify making moves to be a more legitimate player […]
The Top Trends to Think About when Creating Your Influencer Strategy Social media seemingly moves at the speed of light, and influencer marketing is no different. With constant changes to social media algorithms, new platforms popping up, and consumers changing the way they search and interact online, here are the three trends to consider for […]
The holiday season is a great time for brands to connect with audiences, but it can also be one of the most challenging due to ad over saturation. Enter influencer marketing—the best way to combine authenticity and storytelling to stand out during the holidays! We’ve rounded up some standout holiday influencer campaigns from previous years […]
How McCormick Approaches their Influencer Strategy with Social Listening and Authenticity In our latest session of “Under the Influence,” Denise Vitola sat down with Valda Coryat, VP of North America Marketing for Condiments and Sauces at McCormick to discuss how they are leveraging influencer partnerships. A few key takeaways: Maybe the most surprising takeaway? Consumers […]
How to Utilize Influencers for Your Black Friday Marketing Last year, a record 200.4 million people participated in Black Friday sales according to the National Retail Federation. With consumers ready to spend, brands are already gearing up for the biggest shopping event of the year. Marketers often spend months planning campaigns to draw in customers, […]
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.
Accept CookiesHide NotificationSettingsWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.
Privacy Policy
