Entries by Chris

Linqia Becomes an Official TikTok Marketing Partner

Linqia now offers brand marketers direct access to the TikTok Creator Marketplace, providing first-party data and robust analytics SAN FRANCISCO (October 18, 2022)—Linqia, the calm in the chaotic sea of influencer marketing, today announced that the company has been named an Official TikTok Marketing Partner. The partnership lets Linqia directly integrate with the TikTok Creator […]

/by

Scaling with Influencer

Keith Bendes, Vice President of Strategy at Linqia, speaks about how brands can successfully scale using influencer marketing.

/by

Bayer’s Gummy TikToks

The campaign sought to tap into dance trends on the social media platform with the help of actor Alfonso Ribeiro.

/by

Hung Over

Hangover pain brings T-Pain to the rescue as the rapper brings back the classic “Plop Plop, Fizz Fizz, Oh What a Relief It Is” jingle in a video for Bayer’s brand-new Alka-Seltzer Hangover Relief.

/by

Influencer Career Choice

VP of Strategy at Linqia, Keith is a leading voice in the intersection of marketing and technology.

/by

The Creator Economy

The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record $13.8 billion.

/by

Linqia Partners with Netbase Quid

Linqia has partnered with NetBase Quid to bring sophisticated social listening analysis to the influencer marketing space, informing influencer identification, creative strategy and measurement of a brand’s share of voice. “Understanding what’s happening in the social sphere at both the brand and category level unlocks a trove of valuable data,” says Daniel Schotland, COO of […]

/by

Big Brands Compete

The investments social platforms are making into commerce solutions are staggering.

/by

Linqia partners with Q.Digital and Chevrolet

September 15, 2021 (As appears on PRWEB) Q.Digital, the leading LGBTQ media company, has partnered with Chevrolet and influencer marketing platform Linqia on a series of documentaries and in-depth articles around leading LGBTQ issues in a program titled “Authentic Voices of Pride.” Hosted on Q.Digital’s news and current events site LGBTQ Nation, the series will […]

/by

Linqia Launches AudienceLinq

Linqia has announced the launch of AudienceLinq, a comprehensive influencer media offering that enables brands to leverage first & third party audiences from all major DMPs and audience data providers, including Catalina, Acxiom, Experian and others, to bring influencer content to highly targeted audience segments. The offering focuses on two critical value propositions: True audience […]

/by