Former TubeMogul Executive to Accelerate Growth for Influencer Marketing Leader
SAN FRANCISCO, CA (PRWEB) DECEMBER 12, 2017 – Linqia, a leader in performance content marketing technology, today announced the appointment of Daniel Schotland as Chief Operating Officer. Schotland joins Linqia from TubeMogul, where he led the global ad operations, client service and account management teams. He brings nearly 20 years of experience leading advertising and marketing technology companies to Linqia, which he will leverage to accelerate growth for the company.
As Chief Operating Officer, Daniel is responsible for setting the go-to-market strategy and leading all revenue generating functions for the business, including sales, marketing and customer operations. He will have a strong focus on expanding into new markets while maintaining the company’s high rate of customer satisfaction and repeatability.
“Influencer marketing is a $6 billion global market and it is rapidly growing,” said Daniel Schotland, Chief Operating Officer for Linqia. “There is a clear opportunity for Linqia to establish the dominant leadership position as the influencer marketing platform that delivers true business value through AI, best-in-class performance, and award winning service. I look forward to leveraging my experience working for high-growth companies to exponentially scale Linqia’s success.”
As Chief Client Officer for TubeMogul, Schotland was responsible for the company’s global ad operations and led the client service and account management teams. He was also an instrumental member of the team that led the company through its IPO and subsequent acquisition by Adobe. Prior to TubeMogul, Daniel spent ten years at Experian CheetahMail, where he served as the VP of Business Development and VP of Client Services. Daniel started his career as a consultant for Deloitte Consulting and holds a BS in Business Administration from the Haas School of Business at UC Berkeley.
“Our customers are our lifeline,” said Nader Alizadeh, Co-founder and CEO of Linqia. “The addition of Daniel will help us to continue to deliver unparallelled customer experiences for both brands and influencers. Daniel’s experience in media and measurement will ensure that our customers can maximize the ROI of influencer marketing while tapping into the power of influencer content to drive greater performance from their other digital programs.”
Linqia combines the science and accountability of online media with award-winning service to deliver guaranteed influencer marketing results for our clients. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. Linqia Performance Platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media.
Founded in 2012, Linqia works with over 300 leading national brands including Kimberly-Clark, McDonald’s, NBC, Nestle, Unilever, Viacom, and Walmart. Linqia is headquartered in San Francisco, CA, with offices in New York, Chicago, and Bentonville.