February 2024 Influencer Marketing Roundup

February was a short month, but not a light one in terms of social platform releases. From TikTok's foray into photos to Pinterest's first ever streaming show, there wasn't a dull moment. So let's take this opportunity to look back at the…

The Top Influencer Marketing Agencies

There are a lot of agencies out there offering influencer marketing services, and picking the right partner is often the #1 determinant of success in driving results.  Here are the top agencies across the key influencer marketing partner categories…
10 healthcare providers to follow

10 Healthcare Professionals to Follow

Check out these 10 healthcare professional influencers (HCPs) to follow who offer valuable insights into a wide range of healthcare topics from dermatology, psychology, fertility, cardiology, and more! Whether you're seeking cutting-edge research,…
Using AI in influencer marketing

What Role Should AI Play in Influencer Marketing?

Brands are increasingly turning to AI to help them with their influencer marketing campaigns. According to our recent State of Influencer Marketing Report, the top AI opportunity for brands is influencer identification (72%), followed by deeper…
the top creator partnerships at super bowl LVIII

The Top Creator Partnerships at Super Bowl LVIII

Since the dawn of time, the Super Bowl has been the mecca of star-studded celebrity commercials featuring the acting and athlete elites of the world. But lately something interesting has been happening… creators have started to infiltrate…

Navigating Private Social’s Surge

If you haven’t watched this Adam Mosseri clip, it’s worth a listen. He reveals that more photos and videos are shared in Instagram DM’s than Stories and in Feed. This may explain why Instagram has released a slew of recent features that…

The Rise of Long-form Content

We just spent the last four years watching short-form videos explode and make TikTok one of the most valuable companies in the world. So why is everyone talking about long-form content now? The reality is, short-form video content is very hard…

Is Snoop to blame for Solo Stove CEO ousting?

There’s been a lot of buzz online the last week about the ousting of the Solo Stove CEO, with many publications and people pointing to the failure of the Snoop Dogg partnership to drive sales for the company. Some are going as far as saying…
What's new in influencer marketing

Whats new in influencer marketing – January 2024

Social media started the year with a bang. From a viral 9 month cruise to 30 minute TikTok's to Michael Cera roaming the streets of New York with skin cleansers. There wasn't a dull moment, so let's take this opportunity to look back at the…

How Creator Content is Moving Beyond the Walls of Social

Creator content is breaking into new frontiers beyond social media, as brands start using content across their entire marketing ecosystem like programmatic display, digital out of home, online video, and even CTV.  Wondering how 9x16 style…

2023 SOCIAL + INFLUENCER TRENDS

That’s a wrap on an incredible 2023. Let's rewind and highlight the biggest moments in social media and influencer marketing from an action-packed year. Keep reading for a breakdown of this year’s trends including the rise of de-influencing,…

Advertising Week 2023: How Brands Infiltrate Culture in the Age of Social

We're thrilled to share the insights from our recent session at Advertising Week 2023 🌟 Linqia had the pleasure of hosting a panel featuring industry experts Keith Bendes, Finola Austin, and mega creator Haley Kalil (@haleyybaylee, 7M followers),…