7 Do’s and Don’ts for Your First Linqia Program

You’ve just confirmed participation in your first Linqia program, congrats! What happens now? Before diving into content creation and promotion, there are a few best practices and important tips to keep in mind that can help make your first…

High Notes from Mezzetta’s Story of Sauce Program

Mezzetta®, the #1 producer of glass packed olives and peppers, wanted to raise awareness of their tomato marinara sauce line among parents, foodies, and Millennials in the United States. Influencers in the program made and shared original recipes…

Raising Visibility: 4 Social Strategies You May Not Know About

Influencers create content that attracts followers and inspires action. But in order to gain that following, the content has to be visible. If your content isn’t optimized for discovery, you’re missing the opportunity to gain new followers…

Infographic: Tips & Tricks for Using Canva Design Software

Optimizing images is wise because people are 92% more likely to view content that has relevant images. Many Linqia influencers boost their program performances by enhancing their sponsored photography with Canva, an online image editing service…

Building on a Budget: How to Develop a Newsletter for Less than $50

Newsletters are one of the most effective digital marketing methods for influencers, driving more action than display ads and social media. If you don’t send an email newsletter featuring content from your website, you’re likely missing…

5 Ways to Prep Your Page for the Holiday Rush

It’s only autumn, but the holiday rush is already upon us (just check your local supermarket or discount retailer for proof) ! As most influencers know, the holiday season is the busiest time of year for advertising, and many brands want to…

5 Tips for Maintaining Authenticity in Sponsored Content

  Audiences trust influencers who are authentic in their content, meaning the influencers’ opinions are honest and reflect their real beliefs and values. Maintaining credibility as an influencer is paramount for cultivating and preserving…

Tips from the ISM Team: The Framework for a Sponsored Story

People are drawn to an influencer’s ability to tell engaging stories. They attract audiences, compelling readers to learn more and return to discover the next story. Sponsored content is no different. The most successful influencers can create…

Tips from Linqia Influencers: Improving Engagement and Reach Across Social Channels

Influencers are content creators. Beyond their blogs or websites, they also create content across multiple social platforms including Facebook, Twitter, Pinterest, Instagram, and YouTube. Creating for multiple social channels helps influencers…

Infographic: 7 Tips & Tricks for Posting on Pinterest

Pinterest is among the most popular social media sites in the world. Brands are especially drawn to Pinterest because its focus on visual elements has the ability to inspire followers to make a purchase. In fact nearly 75% of Pinterest users…

4 Tips for Successful Social Media Promotion

  Brands and advertisers sponsor influencer content in order to authentically spread their messages to their target audience by working with people the audience trusts. In turn, influencers drive interest in and engagement with their…

Product Photography: Key Learnings from Baxter of California’s Top Moments

Brands and advertisers partner with influencers whose sponsored content represents the product in the best manner possible, and it’s especially true for influencer-created images. When an influencer program includes a product, brands seek…