Budgets rise, the looming TikTok ban doesn’t scare most, CGC becomes the norm, and AOR partnerships soar.

We surveyed 200 US enterprise marketers, this report highlights how brands & agencies are investing, strategizing, & measuring success in influencer marketing.

Report Highlights:

• 66% of respondents said the potential ban has not caused them to pause or stop their TikTok efforts.
• 42% of brands executing influencer marketing said they have dedicated influencer teams leading those efforts.
• 31% of respondents said they are spending over $5M on influencer marketing in 2024.
• The majority of marketers are using influencer content beyond the feed, from CTV to DOOH.

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